Caring about the Environment isn’t good for business

How do we change the narrative around the environment? I watched Netflix’s David Attenborough: A Life On Our Planet and it really moved me. I am a naturalist and naturally am interested in the environment. I posted a YouTube asking what business would look like if businesses weren’t all about growth and were more about sustainability. What would government, society, jobs and pleasure look like? How would we live if life didn’t revolve around bigger houses, status, promotions and keeping up with Joneses? What if everyone had basic needs met and life was more about experience, people and living, rather than acquiring?

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